Misconceptions About Retail

If there are people that need to be desperately celebrated in the world today, it should be retailers. In my opinion there are the unsung heroes of business, they make available products essential for our basic needs in supermarkets and stores close to our homes. Imagine if there were no tissue papers, sanitary pads, clothes, phones, or worse no food close to the house. We then have to go all the way to manufacturers to get them – they have saved my life countless times. Relating this heroic deed to the tobacco companies, cigarettes and other tobacco products are made available in stores, which many people crave. This is why it is upsetting to hear some negative statements about retail; these misconceptions drive a hole into hearts of many retailers and the industry as a whole.

One of the ‘nails’ driven into my heart when I hear things about retail is retailers do not do much. Some say the retail industry is very easy regardless of the size of the business. For a tobacco industry that makes a product that is constantly in demand, retailers have to be on their toes to make cigarettes and other tobacco products available for public consumption. Retail involves a lot of investment in equipments, stores and other things needed for the product to be available on time. The retailer on the other hand should have a wide range of skills that includes customer service and management to be able to get things done.

Another nail people drive into many business enthusiasts is the misconception that there is no strategy in retail. I mean this is just absurd. According to WHO, about 15 billion cigarettes are sold daily, 10 million every minute. With the high demand for tobacco products retailers analyze and decide what markets to be in and how to sell the product. They analyze the socio-demographic of the market to show how retail stores should sell the product. They take into consideration the age, sex and other elements before making the product available in an area.

Some say retail is a boring industry to work in. Digital revolution has changed the way we do things in the world. Little things, product information, advertising and other things now fascinate customers. Bearing this in mind, the retail landscape has changed tremendously; the way retail is being done has evolved over the years. With the diversity of products in businesses, retailers are faced with a new challenge each day. Innovations in the tobacco industry will also have its toll on retail; retailers will adopt new and improved systems of making products available to consumers.

Finally, saying there are no growth opportunities in retail is just rubbing salt to the already gaping wounds which people  have caused. The tobacco industry, which is very massive, is always in the business of hiring and offering growth opportunities to both future and current employees. Furthermore, there are plenty leadership positions in retail especially in a large industry such as tobacco. There is indeed great room for growth in retail just like any other industry in business.